Table of Contents
In an increasingly competitive global environment, strategic management (particularly the strategic planning process) has become a cornerstone for the sustainability of tourism enterprises. This academic thesis, conducted at the National University of San Antonio Abad of Cusco (UNSAAC), provides empirical evidence on how strategic planning directly impacts the business competitiveness of a leading tourism operator based in the Cusco region: TOUR IN PERU.
Thesis Available – Strategic Planning and Business Competitiveness at TOUR IN PERU
This research is now available in open-access through the UNSAAC Institutional Repository. If you are a researcher, tourism professional, or postgraduate student, this work may serve as a theoretical, methodological, and practical reference for your studies or projects.
Research Objective
The aim of this research was to determine the relationship between strategic planning (dimensions: formulation, implementation, and evaluation) and business competitiveness (dimensions: continuous improvement, human capital, market and customer) in the company TOUR IN PERU during the 2019–2023 period.
Applied Scientific Methodology
- Type of study: Basic research
- Approach: Quantitative
- Method: Deductive
- Design: Non-experimental, cross-sectional
- Level: Descriptive – correlational
- Population: 62 stakeholders of TOUR IN PERU
- Sample: Non-probabilistic sampling based on researcher’s criteria
- Technique: Survey
- Instruments: 12 items for the Strategic Planning variable and 12 items for the Business Competitiveness variable
- Reliability (Cronbach’s Alpha): Strategic Planning: 0.909 and Business Competitiveness: 0.921
Key Findings
The statistical analysis using Spearman’s correlation coefficient (Rho = 0.563; p < 0.01) revealed a positive, significant, and substantial correlation between strategic planning processes and business competitiveness in the TOUR IN PERU tourism operator.
This confirms that a well-formulated, properly implemented, and regularly evaluated strategic plan leads to tangible improvements in innovation, customer service, talent management, and market responsiveness.
Key Conclusions
- Strategic planning significantly influences TOUR IN PERU’s business competitiveness.
- The most impactful dimensions were strategic evaluation and market and customer management.
- It is recommended to enhance strategic formulation through tools such as SWOT analysis, the BCG Matrix, and SMART objectives.
Contribution to Academia and the Tourism Sector
This thesis makes a significant contribution to the theory and practice of business management in sustainable tourism, presenting a real-life case of a company certified by international standards such as ISO, TourCert, and SABP – CALTUR. This research can serve as:
- A foundation for new studies on strategic planning in service-oriented businesses.
- A methodological model replicable across Latin America, Europe, and emerging destinations.
- A reference for improvement plans, organizational innovation, and tourism sector competitiveness.
Access the Full Thesis
You can access and download the thesis from the UNSAAC Institutional Repository at the following link:
UNSAAC Repository – TOUR IN PERU Thesis
How to Cite This Thesis
Salizar Paro, B. (2024). Strategic management and business competitiveness of the TOUR IN PERU tour operator – 2023. Master’s thesis. UNSAAC Institutional Repository. https://repositorio.unsaac.edu.pe/handle/20.500.12918/10550
Share and Cite This Research
If this research has been useful to you, share it within your academic or professional networks, cite it in your papers or projects, and help other researchers discover this contribution from Cusco, Peru to the world.
This research will also be available through academic platforms such as: Google Scholar, ResearchGate, Alicia CONCYTEC, Academic LinkedIn
Published by: Benjamin Salizar Paro
Category: Research | Tourism | Strategic Management | Business Competitiveness
Tags: strategic management, strategic planning, business competitiveness, sustainable tourism, TOUR IN PERU, UNSAAC thesis, academic research, tourism management, Cusco – Peru
